TRUST / METHODOLOGY
A decision should be explainable.
Market Scout is designed to organize evidence, not hide it behind a score. This is the public framework; specific research always depends on product, destination and available sources.
MARKET ATTRACTIVENESS
Six dimensions. One visible rationale.
Dimensions can be weighted for the expansion objective; a composite index is a comparison aid, not a prediction or guarantee.
Demand
Size and strength of product-category import signals.
Demand trajectory
Whether relevant demand appears to be growing, stable or declining.
India’s position
Evidence of Indian supplier presence and competitive context.
Market access
Tariff, trade and regulatory considerations that may affect entry.
Buyer landscape
The visibility and relevance of potential buyer organizations.
Entry friction
Practical barriers, open questions and validation effort.
Evidence before confidence
Source provenance, quality and freshness belong alongside each material claim. An unknown is a valid answer when evidence is insufficient.
Calculated versus interpreted
Numerical transformations and rule-driven checks should be deterministic; AI may help organize, summarize and explain sourced research.
Buyer qualification
Identity, activity and product relevance are separate checks. A buyer organization becomes qualified only when evidence supports the label.
Limitations and corrections
Public sources can lag or conflict. Research should record uncertainty, allow review and correction, and never claim to replace professional trade advice.
Methodology version
This page describes the intended product framework. Detailed scoring weights and a versioned production methodology will be published when the research service is live.
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